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How to prepare your company to expand into foreign markets & how to be successful in other countries

International marketing

The benefits:

International marketing training is designed to teach you marketing skills from an international perspective. Although the “5 P’s” of marketing are still valid, international marketing professionals still need to consider local customs, traditions and religious practices. International marketing treads a fine line between “one size fits all” and merit customer needs. You will find that customs, rituals, traditions, and regions, vary greatly between countries and regions.

Content:

  • Knowledge of and skills for the local import/export market
  • The “5 Ps” of international marketing
  • The impact of culture on marketing and sales
  • Understanding the buying process

Who should attend:

  • Sales managers

Duration:

2 days